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Social Listening: KIND Snacks

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As I sat down to write this blog post, I found myself at a creative block, unsure of which brand to delve into. I went downstairs to get a KIND Snack bar for a quick and energizing breakfast. As the satisfying mix of dried fruits and nuts filled my senses, it finally hit me. What better way to explore a brand that's not only a part of my daily life but also exemplifies the values of mindful snacking and natural ingredients? With its commitment to providing healthier snack options while promoting a 'kind' message, KIND Snacks became the perfect choice for this post. KIND Snack's value proposition revolves around providing a healthy, nutritious snack made with healthy, real ingredients. They stand by their belief that “if you can’t pronounce an ingredient, it shouldn’t go into your body.” They have created a sense of transparency amongst consumers, prefacing their “nothing to hide” proposition guaranteeing that you can feel good about indulging in a KIND snack. They have ...
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'Ketchup and Seemingly Ranch'

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          Heinz's latest marketing scheme dabbles into pop culture and the latest sports media news. I stumbled upon an article on Marketing Dive titled “Heinz is on Top of it." As an avid sports fan, the combination of marketing and football immediately piqued my interest. The well-known condiment brand took advantage of the latest headlines involving Taylor Swift and Travis Kelce to promote a special limited-edition product and engage with its consumers.      The article written by Abby Miller of DMN highlights Heinz’s immediate action to capitalize on an opportunity presented by a viral moment involving Taylor Swift and her choice of condiments while attending a Kansas City Chiefs football game. With over 32 million views, the viral moment posted on Twitter created headlines all throughout social media. In the picture, Taylor Swift can be seen together with a fan eating a piece of chicken with ketchup and another white sauce assumed to be ...
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My First Blog Post: About Me

     Hi all, my name is Joe and I'm a second-year business student here at LBCC! I'm very passionate about all things sports-related. Over the past few years outside of school, I've slowly turned my hobby of sports card collecting into a small business venture. Much like many people my age, I've been unsure about my future and the career path I envision myself pursuing. Lately, I've found inspiration in the timeless saying that we've all heard, but not all conform to: "Choose a job you love, and you will never have to work a day in your life." This saying has motivated me to continually strive for excellence to ensure that I establish a career that fulfills a passion of mine and allows me to bring my very best to each day. I'm not only in this class because it's required for my major; I'm here to challenge myself and learn valuable marketing skills that I can apply to grow and hopefully pursue my business full-time in the future!      Outsi...
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